1. Look at what you spent and what you got.
More people getting in touch can be good news. But did you spend more to get them? Look at both numbers together.
Five simple ways to understand your ad reports.
You do not need to know every advertising term. These five ideas will help you understand what your money is doing.
2. Check what was counted.
Clicking an ad is not the same as calling your business. Calling is not the same as buying. Check which one your report is talking about. Your own records can show how many people became paying customers.
3. One quiet day does not tell the whole story.
A good week can have a quiet day. Read your daily update, then use the weekly email to see whether something lasted or passed.
4. Ask what a change was meant to do.
The calendar shows when changes were recorded. It cannot show every hour your manager spent checking results or planning. Look at the changes and ask what they were meant to improve.
5. Ask about good news too.
If more people get in touch for the same money, find out what may have helped. Check whether they were interested in what you sell. Ask what to watch next.
Get simple explanations about your own ads.
Read your daily and weekly emails. Use your campaign analysis for a deeper look.
$1 for 15 days. Then $99/month unless you cancel. Includes 4 campaign slots. Cancel anytime.
Use Google Ads, Meta Ads, or both. One slot lets us watch one campaign. We never change your ads.