AdPatternScore reads information from Google Ads and Meta Ads and explains it in simple words.
The app has three pillars: daily email, weekly email, and campaign analysis. Understand yesterday, follow the week, and compare the last 30 full days with the 30 days before that.
$1 for 15 days. Then $99/month unless you cancel. Includes 4 campaign slots. Cancel anytime.
Use Google Ads, Meta Ads, or both. One slot lets us watch one campaign. We never change your ads.
See yesterday's update for every campaign you chose for us to watch. A campaign is a group of ads you run together.
No spending does not always mean something is wrong. Neither does one day without an inquiry. The email helps you understand what happened before you worry.
Google Ads · Example calls campaign
September 14, 2026
One day is a small sample. Watch whether the pattern continues. These calls were recorded by Google Ads; they are not confirmed sales.
Invented figures to explain the product, not a customer result.
Your weekly email brings a completed reporting period together. The covered dates are shown in the email; delayed catch-up periods may be longer than seven days. When there is enough information, it also compares this week with the week before.
You do not have to ask a question every week. Sometimes it is enough to know what is happening.
When a report says a result needs another check, AdPatternScore keeps track of that check. Follow-up reports explain what happened when enough complete information arrives. You can see active and completed checks in your campaign review.
$1 for 15 days. Then $99/month unless you cancel. Includes 4 campaign slots. Cancel anytime.
Use Google Ads, Meta Ads, or both. One slot lets us watch one campaign. We never change your ads.
Google Ads · Example calls campaign
September 6–12, 2026
August 30–September 5, 2026
The pattern deserves a conversation. It does not explain why calls fell. Recorded calls are not confirmed sales.
“We spent the same amount but received fewer calls. What do you think changed, and what should we watch next?”
Invented figures to explain the product, not a customer result. This completed reporting week ends before the September 14 daily example; that day is not included here.
After setup, your campaign analysis compares the last 30 full days with the 30 days before that. It shows what changed and explains what the numbers may mean.
See whether things got better, got worse, stayed about the same, or need more time before we can tell.
Direction compares your latest results with the previous period. AdPatternScore is a number from 0 to 100 showing how prepared the campaign is to keep spending, based on performance, efficiency, and reliable tracking and setup. Results can improve while the score still identifies something to strengthen. It is not a grade for your manager or a promise of profit.
See what you spent and what your ads brought in during each 30-day period. The report explains the difference.
See which days changes were recorded in your ads. Read about the changes that may help explain your results.
Know what you could ask your manager and why the answer might help.
See what needs more time and what would be worth checking again. When a report says a result needs another check, AdPatternScore keeps track of that check. Follow-up reports explain what happened when enough complete information arrives. You can see active and completed checks in your campaign review.
Each analysis uses the latest information we have. Google and Meta can update their numbers later, so recent results can still change.
Google Ads · Example calls campaign
August 16–September 14, 2026
July 17–August 15, 2026
Calls fell from 180 to 150 with the same spending. Available change history can add context; a change near a result does not prove it caused that result. Recorded calls are not confirmed sales.
The longer view also shows fewer calls for the same spending. Watch whether cost per recorded call stays above the previous period’s $10 as more complete days arrive.
Invented figures to explain the product, not a customer result.
The calendar shows days when changes were recorded. Read available changes alongside your results; a change before an improvement does not prove it caused that improvement.
Your manager may be checking results, researching, or planning without making edits. More changes do not always mean better work.
Days with changes: Different days with recorded changes.
Grouped changes: Recorded edits close together in time may be grouped when source information allows. These groups do not measure work sessions or time spent.
Number of changes: Individual recorded changes.
Five changes on Tuesday still happened on one day. Missing information is shown separately from no recorded activity. Changes can come from another person or automation; we do not attribute them to your manager when the source is unknown. Google and Meta provide different levels of detail.
Performance history and activity history can cover different dates. Google only provides detailed change records from the past 30 days. Previously saved changes can remain visible, but reconnecting cannot recover every older gap.
Google Ads · Example calls campaign · Aug 16, 2026–Sep 14, 2026
Saved changes on 8 days
Select a highlighted day to see its recorded-change count. Hatched days have missing information, not confirmed quiet days. Activity does not measure performance.
Made-up numbers to show how it works.
Someone can call your business without buying. A website form can be filled in without leading to a booking. Your report should make clear what Google or Meta counted.
AdPatternScore looks for signs that those counts need checking. For example, if your ads keep spending but the report suddenly shows no inquiries, it may be worth checking how inquiries are counted.
“Are people still calling or buying, even though they are not showing up in this report?”
Your own business records can help fill in the picture. When we do not have enough information to explain something, we say so.
Your emails help you keep up between analyses. Saved reports and score history let you look back at what changed.
When a report says a result needs another check, AdPatternScore keeps track of that check. Follow-up reports explain what happened when enough complete information arrives. You can see active and completed checks in your campaign review.
Copy a suggested question, open an email draft, or download a PDF to share the detail. Email drafts are sent by you.
You and your manager decide whether to make changes. AdPatternScore does not make them for you.
Your first analysis can use information from before you joined. Daily emails cover yesterday once monitoring is active. Your first weekly summary needs seven complete days of monitoring data. Missing or delayed ad-platform data can postpone it. Later summaries follow the schedule shown in your account; each report shows the dates covered.
We read your ad information, but never change your ads.
The daily email explains yesterday. The weekly email brings seven days together and compares them with the week before when we have enough information. Campaign analysis gives you a longer view of your ads. It compares the last 30 days with the 30 days before that and shows the ad changes we can see.
Your first analysis follows account connection, campaign selection, payment, and setup. It compares the last 30 days with the 30 days before that. It uses the latest information we have. You can refresh it later. If you request another full analysis of the same campaign and dates within 3 hours, we show your latest completed report. Automatic updates keep recent changes current.
Daily emails cover yesterday and are scheduled for 6:30 a.m. in your primary ad account’s time zone once monitoring is active. Your first delivery depends on when you connect and when data is available; recent figures can still change. Your first weekly summary needs seven complete days of monitoring data. Missing or delayed ad-platform data can postpone it. Later summaries follow the schedule shown in your account; each report shows the dates covered.
No. It shows when changes to your ads were recorded. Your manager may also spend time checking results, researching, and planning without making changes. Read the calendar together with your results and your manager's explanation. See what the calendar shows. Your first analysis can use earlier performance, but available change history may cover a shorter period. Google only provides detailed change records from the past 30 days. Previously saved records can remain visible; older missing activity may stay unavailable after reconnecting.
Direction compares your latest results with the previous period. AdPatternScore is a number from 0 to 100 showing how prepared the campaign is to keep spending, based on performance, efficiency, and reliable tracking and setup. Results can improve while the score still identifies something to strengthen. It is not a grade for your manager or a promise of profit.
Not always. If your results got better after a change, that change may have helped. Other things may have helped too. AdPatternScore shows what happened, when it happened, and what is worth asking about. When the information cannot tell us why, we say so.
Try the daily emails, weekly emails, and analyses for 15 days.
$1 for 15 days. Then $99/month unless you cancel. Includes 4 campaign slots. Cancel anytime.
Use Google Ads, Meta Ads, or both. One slot lets us watch one campaign. We never change your ads.